AGCO has partnered with game developer SquadBuilt Inc. to bring its Fendt and Massey Ferguson equipment into the mobile farming simulation game American Farming 2.
The collaboration aims to introduce modern agriculture and farm machinery to a wider audience through interactive digital experiences.
At launch, players can operate several Fendt tractor models, including the 1038, 1046 and 1050, along with Massey Ferguson models MF8130, MF8140 and MF8150.
The free-to-play game allows players to use realistic versions of AGCO machinery while managing farming activities in a virtual environment inspired by Iowa agriculture.