Kubota becomes Official Tractor and Utility Vehicle partner of NASCAR
Kubota has entered a multi-year partnership with NASCAR, it announced a new multi-year partnership with NASCAR, starting with the 2026 season. Farmers love NASCAR, and through this agreement, Kubota is recognized as the Official Tractor of NASCAR and the Official Utility Vehicle of NASCAR, marking a major milestone for the company.
Kubota will also sponsor the upcoming NASCAR San Diego Weekend at Naval Base Coronado from June 19 to 21. During the event, Kubota will honor U.S. military veterans as part of its ongoing commitment to veteran support programs.
The company will host a special ceremony to recognize five farmer veterans selected under its 2026 Geared to Give initiative. These recipients will be presented with new Kubota equipment and welcomed as special guests during race weekend activities.
The partnership brings together two organizations that share strong connections with hardworking communities across the United States. Kubota’s equipment will support selected NASCAR events by assisting with track and facility needs, giving fans a closer look at its dependable machines in real-life settings.
“We’re proud to further align the Kubota brand with one of the most recognized sports organizations in the country, building on the successes of our sponsorship with Trackhouse Racing and Ross Chastain,” said Alex Woods, President, Kubota Tractor Corporation.
“Kubota equipment is built for customers who demand quality, durability and high productivity. NASCAR is built on engineering excellence, speed, and sustained high performance under pressure,” said Alex Woods.
“Together, we represent two organizations that are part of the fabric of American life, connected by hardworking people and loyal communities that rely on equipment purpose-built for the job – on or off the racetrack,” said Alex Woods.
“Kubota’s commitment to the people who power our communities — from farmers and builders to the men and women who have served our country — aligns seamlessly with NASCAR’s fan base and values,” said Craig Stimmel, NASCAR SVP and Chief Commercial Officer.
“Including a presence at the NASCAR San Diego Weekend adds even greater meaning, as we celebrate veterans in a setting that reflects service, resilience and pride,” said Craig Stimmel.
“From integrating Kubota equipment into our operations to creating impactful moments for fans and veteran honorees alike, this collaboration is built on shared purpose and real-world performance,” said Craig Stimmel.
Kubota has been active in NASCAR through earlier racing partnerships and continues to expand its presence through this long-term agreement. Going forward, the company plans to engage fans nationwide while supporting farmers, landowners, and rural communities who depend on reliable equipment.
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