Geared to Give program combines farm equipment donations with broader veteran support.
In recognition of Veterans Day, Kubota Tractor Corporation is highlighting a year of support for U.S. military veterans, including farmer veterans building careers in agriculture.
Through its Geared to Give program and partnerships with the Farmer Veteran Coalition (FVC) and Boot Campaign, Kubota supported veterans and military families throughout 2026 with equipment donations, fundraising and other initiatives.
“Kubota forges partnerships with organizations like the Farmer Veteran Coalition and Boot Campaign to stand with veterans and help make a difference in the real challenges they face,” said Alex Woods, president of Kubota Tractor Corporation and a veteran of the Army National Guard.
“Veterans Day is an important opportunity to honor the men and women who have served our country, but our commitment to supporting them extends throughout the year.”
Helping veterans build farming operations
Agriculture remains an important part of that commitment.
Kubota established Geared to Give with the Farmer Veteran Coalition in 2015 to help military veterans pursue careers in agriculture by providing equipment and financial support.
This year, five farmer veterans received new Kubota equipment after being selected from more than 700 applications submitted through FVC’s Farmer Veteran Fellowship Fund.
The recipients were:
- Keelan Brown, a U.S. Navy veteran from Lawrenceburg, Tennessee
- Justin Butts, a U.S. Navy veteran from Berne, New York
- Hudson Grigg, a U.S. Marine Corps veteran from Hesperus, Colorado
- Jeff Morrison, a U.S. Marine Corps veteran from Chaseburg, Wisconsin
- Joseph Santry, a U.S. Army veteran from Columbia, California
The five veterans were recognized in June during NASCAR San Diego Weekend at Naval Base Coronado in California.
The equipment can provide a practical boost for farm businesses where access to machinery can represent a significant investment. The 2026 recipients operate agricultural businesses ranging from vegetable and livestock production to pasture\-raised hogs and regenerative farming.
Since Geared to Give began, Kubota says it has provided more than $1.2 million in organizational support and grants through FVC and donated 56 pieces of equipment to farmer veterans across the United States.
Eligible FVC veteran members can also access exclusive equipment discounts through authorized Kubota dealerships.
Support goes beyond the farm
Kubota has also expanded its veteran initiatives beyond agriculture through its partnership with Boot Campaign, a national nonprofit focused on supporting veterans and military families.
During Military Appreciation Month in May, Kubota dealers and customers were encouraged to make donations at participating dealerships or online and support the organization through purchases of boots and co\-branded merchandise.
Kubota committed to matching donations dollar for dollar up to $50,000.
The 2026 campaign generated approximately $160,000 in support, according to Kubota, an increase from $100,000 in 2025.
The funding supports Boot Campaign programs aimed at addressing the hidden wounds of war and providing individualized care for veterans and their families.
For Kubota, the two partnerships provide different ways of addressing the transition from military service into civilian life. FVC focuses on veterans pursuing opportunities in agriculture, while Boot Campaign provides broader assistance to veterans and military families.
“Whether we’re helping farmer veterans grow their agricultural operations or supporting the health and well\-being of veterans and military families through our efforts with Boot Campaign, our goal is to make a meaningful difference in their lives,” Woods said.
Kubota plans to continue working with both the Farmer Veteran Coalition and Boot Campaign in 2027, extending support for veteran farmers as well as military families across the country.
Photo Caption: U.S. Marine Corps veteran Jeff Morrison and his family stand alongside the new Kubota M7060 utility tractor he received through Kubota’s Geared to Give program. The Morrison family is supported by their local Kubota dealer, Portland Implement, in Cashton, Wisconsin.
Photo Credit: Kubota