Kubota Named America’s Best-Selling Tractor Brand Again
Kubota Tractor Corporation has reached a major milestone, announcing that it has held the position of the #1-selling tractor brand in the USA for 20 consecutive years. The recognition is based on an analysis of EDA/UCC equipment transaction data covering January 1, 2005, through December 31, 2025.
The analysis includes total unit sales across several tractor categories, including Utility Tractor, Utility Loader, Utility TLB, and 4WD Ag Tractor. Kubota ranked first in total units sold during every year of the 2005–2025 period and also led the market across the full 20-year span.
“For 20 years, customers across the country have chosen Kubota because they know they can depend on our equipment and the people who stand behind it,” said Alex Woods, President of Kubota Tractor Corporation.
“This milestone belongs just as much to our customers and our nationwide dealer network as it does to Kubota. We are grateful for their trust and remain committed to earning it every day.”
Kubota attributed its performance to customer loyalty, product quality, and its dealer network.
“Our dealers’ commitment to excellence in their communities, combined with Kubota quality products, is what established the brand in the U.S.,” said Paul Manger, Vice President of Product Marketing, Kubota Tractor Corporation.
“It’s a partnership, not just a purchase, built one relationship at a time. That dedication is what earned this ranking and underscores our dealers’ commitment to being the local dealer of choice in their communities.”
Kubota also highlighted its broader equipment achievements, including more than 20 years as the world’s #1-selling compact excavator.
The company continues investing in U.S. manufacturing, assembly, research and development, jobs, and its network of more than 1,100 authorized dealers. The milestone underscores the brand’s sustained presence across the American equipment market.
Photo Credit: kubota-tractor