Grow Your Brand with COTA’s Organic Month Campaign
September brings an exciting opportunity for businesses to boost sales of organic products in Canada. The Canadian organic market is valued at $9.01 billion, highlighting the strong demand for organic goods. The Organic Month campaign, aimed at occasional and mid-level organic consumers, will help convert them into loyal, long-term supporters.
The Organic Month campaign, which runs in both English and French, focuses on increasing consumer trust in organic products through clear messaging, education, and active engagement with the public. The goal is to raise awareness and drive sales of organic products by promoting organic certification and logo, key symbols of trust.
As part of the campaign, the Canada Organic Trade Association (COTA) offers an enhanced Organic Month Digital Toolkit. This free resource provides businesses with educational social media assets, eye-catching graphics, and a comprehensive social media guide to maximize outreach. Retailers and brands can also access free bilingual retail materials that can be customized to align with specific store goals.
A key feature of Organic Month is its national platform for learning, including webinars, films, and contests that provide valuable insights into the organic industry. On June 23, COTA will host a webinar titled Organic Month Activation Tips for Retailers, which will help retailers, brands, and marketers optimize their participation in Organic Month.
By participating in Organic Month, businesses can differentiate themselves, build trust in organic products, and celebrate their commitment to organic values. This national initiative offers a chance for retailers and brands to engage with customers in a meaningful way and demonstrate leadership in the growing organic sector.
For more information and to register for the webinar, visit COTA’s Organic Month page.
Photo Credit: choosecanadaorganic.ca