Farms.com Home   Ag Industry News

Rollins Resets USDA Priorities with New Merit-Based Approach

Jul 11, 2025
By Farms.com

USDA Now Focuses on Fairness and Equal Opportunity

The U.S. Department of Agriculture, under Secretary Brooke Rollins, announces a major policy change by removing race and gender preferences from its programs. This decision ends practices that were not required by Congress and aims to make USDA programs fair and based on merit.

The rule change follows a federal court ruling that found the previous administration’s policies violated the Constitution by favoring applicants based on race and gender. No appeal was filed, confirming that the policy was unlawful.

From her first day in office, Secretary Rollins has worked to restore trust in USDA programs. She ordered a full review of how federal funds, including those from the Inflation Reduction Act, are used. Her goal is to ensure that all spending serves American farmers fairly and responsibly.

Secretary Rollins also directed the removal of all diversity, equity, and inclusion (DEI) programs within USDA. The department continues to review its policies to make sure that taxpayer dollars are spent in a way that supports agriculture without discrimination.

Leaders in the current administration believe that help for farmers should be based on need and merit—not on race or gender. By ending these rules, USDA is now working to treat all farmers equally.


Trending Video

Lallemand Plant Care backs Curling Team Dunstone

Video: Lallemand Plant Care backs Curling Team Dunstone


Lallemand Plant Care is proud to be the exclusive agricultural sponsor of Team Dunstone Curling for the 2025–2026 season. The Winnipeg-based team, ranked #2 in Canada (#4 in the world), kicked off the season with a Grand Slam win at the AJM Masters and is on its way to compete for a spot in the 2026 Milano-Cortina Winter Olympics.

“Team Dunstone is thrilled to partner with Lallemand, a company that shares our passion for excellence and innovation,” says Matt Dunstone. “Their reputation for quality aligns perfectly with our team’s values. Together, we’re excited to build a partnership that connects community, passion, teamwork, and trusted results both on and off the ice.”

This partnership celebrates Canadian agriculture, community, and sport.