Farmers put in long hours and endless dedication to feed and support their communities, and Shell Rotella is proud to spotlight these farmers with the fifth annual SuperTractors competition.
Coinciding with National Farmer’s Day—Sunday, October 12, 2025—the virtual event invites farmers across North America to share photos of their most impressive tractors for a chance to win prizes and recognition.
If anyone out there knows a farmer proud of their tractor, let them know about this event!
Inspired by the long-running Shell Rotella SuperRigs truck beauty contest, SuperTractors has become an exhilarating way to showcase the pride farmers take in their equipment and work.
From September 15 to 25, farmers across North America can enter their unique farm equipment in the SuperTractors competition for a chance to win $250, a total of 10,000 MyMilesMatter points, and a custom Shell Rotella-branded Carhartt jacket.
To participate, farmers can submit a photo along with a brief explanation of why their tractor deserves to win at www.super-tractors.mymilesmatter.com/peopleschoice.
"Farmers represent resilience and tradition, and their tractors often tell the story of that legacy," statewd Julie Wright, North American Brand Manager at Shell Rotella. "With SuperTractors, we’re proud to honor the vital role farmers play in our communities while celebrating the pride they take in the equipment that keeps their farms flourishing."
MyMilesMatter members can cast their votes for their favorite tractor once a day from September 26 through October 8 at www.mymilesmatter.com/supertractors/peopleschoice (US) or www.mymilesmatter.ca/supertractors/peopleschoice (Canada).
The contestant with the most fan votes will be contacted by an authorized representative. In celebration of National Farmer’s Day, Farmer Grayce will announce the winner on Shell Rotella’s social media channels on October 11, 2025, the day before the holiday.
- Registration: September 15 – 12:00 PM CT through September 25 – 5:00 PM CT;
- Voting: September 26 – 10:00 AM CT through October 8 – 8:00 AM CT;
- Winner Announcement: October 11, 2025
Shell Rotella remains committed to supporting the agricultural community and recognizing the hardworking individuals who help keep North American farms moving forward.
The contest is valid in the 50 US, DC, and Canada. The contest is void in Quebec and in any locations where it is prohibited or otherwise restricted by law. Terms apply. For full official rules and more details, visit www.mymilesmatter.com/supertractors/rules (US) or www.mymilesmatter.ca/supertractors/rules (Canada).
For more information about Shell Rotella products, visit www.rotella.com.