By Jennie Abbott
In the summer of 2010, while many college students were reporting to office cubicles, Abby Coers was carving her own path, interning remotely for IL Corn. This unique experience became the foundation of a successful and fulfilling career in agricultural communications.
IL Corn tasked her with representing Illinois agriculture online in her own unique way.
Social media was still very new. Coers didn’t even own a smartphone until the following year. But that didn’t stop her from diving headfirst into the digital world.
“Back then, no one really knew how to use social media strategically,” Coers said. “IL Corn gave me the opportunity to learn by doing.”
Coers chose to focus on social media strategy and blogging. The internship offered her a unique opportunity to experiment, build, and learn from scratch how to successfully utilize social media as a marketing tool.
She launched a Facebook page called Agriculture Everyday to promote agriculture to the public.
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