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AITC-M is sharing the story of agriculture

This month is Canadian Agricultural Literacy Month.

Yesterday, marked Agriculture Awareness Day, Agriculture in the Classroom Manitoba (AITC-M)  is a key player in bringing awareness to the agriculture industry.

AITC-M is a non-profit charitable organization with a mandate to connect students with agriculture through innovative curriculum-based programs and resources. 

Agriculture Minister Ron Kostyshyn says the Province partners with AITC-M to deliver programming to 7,400 Manitoba students about the importance of agriculture,

"Agriculture is one of Manitoba’s leading industries and it’s growing. Our government is excited to partner with Agriculture in the Classroom Manitoba to teach young people more about where our food comes from and how they can get involved in the future of agriculture."

Agriculture in the Classroom - Manitoba's Executive Director Katharine Cherewyk says throughout the month volunteers have been helping to share the story of agriculture.

"We are working with over 155 volunteers from the agriculture industry, everywhere in Manitoba and they are in over 300 classrooms, sharing their story about agriculture. Talking about producers and what the agriculture industry is doing to care for our watersheds. Sharing their stories about what agriculture means to them, providing students and educators with an experience to connect themselves to this wonderful and important industry."

She says their goal is to grow that understanding and they do that by offering free resources, activities, and programs to teachers.

"So they can use their current curriculum and also connect agriculture concepts to all the grade levels, but also then close that gap between the farm and the plate. We also want to inspire the next generation of people who want to work in this industry as well."

Over the last few weeks, a number of industry groups and organizations in the ag sector have finalized funding agreements with AITC-M which helps them deliver their programming.

Cherewyk says support from partners in government and industry who believe in our mission has been instrumental in expanding our reach and impact.

"Together we are inspiring the next generation to understand and value the industry that feeds Manitoba and the world. Our mission has never been more vital. Our programs and resources address misinformation and provide educators with the tools they need to inspire future consumers, voters and leaders. We are committed to leading public trust in agriculture and influencing its success and sustainability for generations to come."

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From Students to Solutions | On The Brink: Season 2, Episode 14

Video: From Students to Solutions | On The Brink: Season 2, Episode 14

Ask Canada’s most decorated soybean breeder his favourite part of the job and he doesn’t name a single variety. He names the students.

Istvan Rajcan is a professor of soybean breeding and genetics in the Department of Plant Agriculture at the University of Guelph, where he has run the soybean breeding program for 28 and a half years. In that time he has developed 87 soybean cultivars, published 140 refereed papers and trained 51 graduate students. In 2025 he received the Public Sector Impact Award from the National Association for Plant Breeding.

He is also worried. In this episode he says Canada is at a crossroads, pointing to recent government cuts to plant breeding programs and to the facilities that support them. His prescription is structural. "Plant breeding funding formula has to be a long-term one," he says.

The formula he is defending is the public-private matching arrangement his program runs on. Private seed companies fund the work, provincial or federal money matches it, and the combined pool stretches each dollar further than either source could alone. At the National Association for Plant Breeding annual meeting in June, he says American public breeders were often surprised at how well that collaboration works in Canada.

He also describes how the people entering plant breeding have changed. His early graduate students came mostly from farms. More recently they include, in his words, "city kids who just became excited about genetics."

Topics covered:

Why public-private plant breeding funding in Canada needs a long-term

commitment rather than a larger one

How matching private seed company investment with provincial and federal

dollars multiplies research capacity

How the graduate student pipeline into plant breeding has shifted from

farm kids to city kids