Alberta Grains and Fertilizer Canada have officially launched Make Your Acres Count!, a new campaign encouraging Alberta farmers to get their acres recognized under the 4R Nutrient Stewardship framework. The program empowers growers to work with a 4R Designated Agronomist to develop a nutrient management plan that improves fertilizer efficiency, boosts productivity and strengthens environmental stewardship.
The campaign is part of a broader effort to grow Alberta’s leadership in sustainable agriculture. In 2024, more than 2.15 million acres in Alberta were self-reported under 4R. Make Your Acres Count! aims to nearly double that number by the end of the 2025 crop year.
“This campaign is about celebrating what Alberta farmers are already doing right and giving them a practical path to build on that success,” said Scott Jespersen, Alberta Grains chair and a farmer near Spruce Grove. “By getting your acres counted, you are demonstrating to governments and markets alike that we farm responsibly and with care for the land, while also improving the bottom line.”
The 4R Nutrient Stewardship framework, championed by Fertilizer Canada, is built on the principles of applying the right source of nutrient at the right rate, at the right time and in the right place. When implemented optimally for crop conditions, 4R practices support improve crop performance, reduce nutrient loss and help meet sustainability goals related to water, air and soil health.
“We’re proud to partner with Alberta Grains on this important campaign,” said Michael Bourque, President and CEO of Fertilizer Canada. “Farmers are committed stewards of the land, and 4R Nutrient Stewardship helps them get the most from their fertilizer while protecting the environment. Getting your acres counted is about recognizing what farmers are already doing and showcasing their leadership in sustainable agriculture.”
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