Americans are buying more meat despite rising prices

America’s demand for meat continues to grow, even as the cost of beef, pork and chicken rises. Memorial Day weekend is the unofficial kickoff to grilling season, and in the latest Market Intel, American Farm Bureau Federation economists analyzed what prices shoppers may find at the grocery store.

Industry analysis shows meat sales hit $112 billion in 2025, with more than 98% of American households purchasing meat for daily meals. USDA is forecasting consumption of beef, pork and chicken to rise in 2026.

“Beef remains the centerpiece of many cookouts, but record-high prices and historically tight cattle inventories continue to challenge both consumers and producers,” the Market Intel states. “Pork offers relative value and stability, supported by efficient production and strong export markets, even as producers navigate ongoing disease risks. Meanwhile, chicken stands out as the most accessible option, with steady production growth and modest prices helping it maintain its place as America’s most-consumed protein.”