Beef Leads Meat Department Growth

According to market research firm 210 Analytics, $9.2 billion in meat department sales were generated during the four weeks of November. Pound sales were up 2.9% compared to the same time last year. This increase was fully driven by fresh meat sales that increased 4.1% in November, while processed meat sales were down 0.7%.

Beef’s reign continued, generating $3.4 billion in November. This was up 12.4% in value, while pound sales grew 4.1%. In the full-year view, beef volume sales grew 4.4%, followed by chicken at 3.1%.