OTTAWA, ON – The Canadian Meat Council (CMC) released Quality the World Trusts: Securing the Competitiveness of Canada’s Meat Value Chain, its new strategic plan for 2026 to 2029. Developed through the CMC’s Board of Directors, the plan sets out how the Council will advocate for, support and prepare Canada’s federally licensed red meat packers and processors over the next three years.
Canada’s red meat industry is the largest component of the country’s food processing sector, generating $35 billion in annual economic output and supporting more than 250,000 good-paying jobs across the country. The new plan is anchored in the CMC’s vision that Canada is a trusted global leader in providing safe, high-quality meat at home and abroad.
“This plan sets a clear direction for the Canadian Meat Council and the work we will do on behalf of Canada’s red meat industry over the next three years,” said Kyle Larkin, President & CEO of the Canadian Meat Council. “Our focus is on strengthening the CMC, ensuring the industry’s story is heard through coordinated advocacy and engagement, and better preparing our members to navigate an increasingly complex policy, regulatory and trade environment. We have an important role to play in advancing the competitiveness of Canada’s meat value chain, and I’m excited about what we can accomplish together.”
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