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COOL off!

It came with much relief to Manitoba pork producers late this afternoon when U.S. President Barack Obama signed an omnibus bill repealing the U.S. Country of Origin Labelling (COOL) law. Since 2008, Manitoba Pork has worked tirelessly to have the American legislation changed, through our trade advocacy efforts in the U.S. and with the support of individual Manitoba producers who provided data and other information to build the case against COOL at World Trade Organization (WTO) hearings.

Finally, with the recent WTO announcement granting Canada and Mexico the right to impose $1-billion in punitive tariffs, the U.S. has taken action. The next step will be amendment of the regulation through the usual drawn out process, but thankfully there is no support in the U.S. for doing anything other than taking COOL off the books. For its part, the Canadian government has indicated that Canada will still obtain formal approval next week from the WTO for retaliation, even though tariffs won’t be imposed, bringing the legal process to a formal conclusion. It will be comforting to have that approval in hand.

Manitoba Pork wishes to thank our partners in this battle: the federal government, the Canadian Pork Council, and other livestock groups. We also appreciate the support of the many American farm and business organizations that have worked hard to get the COOL legislation repealed. Well done all!

George Matheson, Chair
Manitoba Pork

Source: ManitobaPork


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In this episode of The Swine it Podcast Show Canada, Dr. Guilherme Cezar from Iowa State University explains how the Swine Disease Reporting System (SDRS) tracks emerging disease trends in the U.S. swine industry. He outlines patterns in pathogen activity, including positive developments with Mycoplasma hyopneumoniae and concerning surges in PRRS variants. Gain insights into disease surveillance, biosecurity, and cross-border collaboration potential. Listen now on all major platforms!

"The Swine Disease Reporting System aggregates diagnostic lab data to monitor and interpret trends in nine major swine pathogens."

Meet the guest: Dr. Guilherme Cezar / guilhermec-veterinario-037064168 is a veterinarian and Ph.D. candidate in Veterinary Preventive Medicine at Iowa State University, where he also serves as the Coordinator of the Swine Disease Reporting System (SDRS). With a strong background in swine health, biotechnology, and field epidemiology, he focuses on infectious disease trends and data-driven solutions.