Do you really have a sales department?

We have the privilege of working with primary producers from coast to coast. It is very interesting to see the different business models, and we appreciate the passion people have for their products. There are many different tasks required to build a successful food business. 

• -  You need to determine what you will produce
• -  You need to figure out how you will grow it
• -  You need to develop the capacity to produce it
• -  You need to get it to market
• -  You need to sell it 

Within each of these simple statements there are so many steps that require time, energy, expertise, money and passion. Unfortunately, we see so many businesses that put the vast majority of the effort into the first four statements. Yes, you need to develop products and have the ability to produce them. The reality is if you do not put the effort into selling it, you will not maximize the opportunity.