The battle against wrong or misleading information about farming and food is taking an encouraging step forward. Although the communication war continues, better-equipped influencers and industry supporters are starting to give allies a leg up.
The summer is traditionally prime time for agriculture and food awareness. Promotional activities such as farm visits and seasonal fresh food campaigns highlighting the likes of fruit, vegetables and backyard barbecues, shift into high gear.
The same goes for this year. But there’s more.
Farming and food awareness are experiencing extra, unprecedented momentum from the “elbows up” Canadiana movement. It emerged early in the New Year and has skyrocketed since, thanks to menacing 51st-state comments from U.S. President Donald Trump.
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