Equipment Manufacturers See Equipment Demand Improving

Sep 17, 2026

During the Farm Progress Show in Boone, Iowa, AEI spoke with executives from farm equipment manufacturers who shared their farm equipment business outlook for the remainder of the year and going into 2027. We also asked them what, if any impact dealers can expect, from recent U.S./Canadian tariff announcements.

Three items stood out.

Inventories are normalizing and aging fleets are signaling a sales rebound for 2026-2027
Sales focus needs to pivot to efficiency metrics and ROI of precision ag technology
Most manufacturers are building to demand but monitoring tariffs closely

Bill Erickson, vice president of sales at Kinze, says the good news is Kinze’s inventory in the field is getting sold.

“We’re not really competing against ourselves as we go into model year 2028 machines. But sales are relatively flat right now as expected, but with a hint of optimism. Quoting activity is through the roof. There is a lot of interest in our machines. I think this year will be flat. Next year we’ll start rising and following model year 2029, I think we’ll be in a very positive situation.”

AGCO CEO Eric Hansotia noted that farmers are looking to make purchases.

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