Associated Equipment Distributors (AED) proudly announced the success of its 2025 Women in Equipment Conference, held September 17–19 in Chicago, Illinois. The annual event reached new heights this year, drawing a record-breaking 131 attendees representing dealerships, manufacturers, and service providers across all areas and levels of the equipment industry.
The conference featured dynamic programming designed to advance leadership skills, foster meaningful connections, and address the unique challenges women face in the workplace—while highlighting the critical role allies play in supporting lasting change.
A highlight of the event was the keynote session, Likeable Badass: The Science of Winning the Status Game – A Fireside Chat with Alison Fragale & Lisa Rottmann. Fragale, a research psychologist, award-winning professor, international speaker, and author, shared insights into workplace dynamics, influence, and confidence. She was joined by Lisa Rottmann, President of Stowers Machinery Corp., who brought valuable industry perspective and real-world leadership experience. Together, they delivered an engaging and inspiring conversation that challenged attendees to rethink how status, leadership, and opportunity are shaped in today’s workplace.
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