Farm Equipment Launches New ‘Boots on the Ground’ Series

Apr 11, 2024

Farm Equipment's new series gathers insights and best practices from a highly-successful dealership — 4-store John Deere operation Alliance Tractor — and brings them to our dealer audience in focused, seasonal print (check out the first article in the April/May issue of Farm Equipment) and digital articles that cover the company’s successes and challenges throughout 2024, from all departments (sales, parts, service and precision).

The series details Farm Equipment editors’ on-location visits at the dealership’s Vincennes store in southwest Indiana each quarter, covering each season and its unique opportunities and challenges. Series includes on-farm visits to one of the company’s leading farmers in its AOR — award-winning farmer Ray McCormick.

The series takes an intimate look at the dealership’s operations, shadowing key employees in their day-to-day tasks in addition to examining seasonal trends over the course of the year.

Source : Farm Equipment

Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies