Kubota Celebrates the Opening of New European Headquarters

Jul 24, 2025

On July 9, 2025, Kubota Holdings Europe B.V. (KHE), the regional headquarters of Kubota Group, celebrated the official opening of its brand new European HQ in Nieuw-Vennep (the Netherlands). The ceremony marks a key milestone in Kubota’s longstanding commitment to the European market and its “For Earth, For Life” brand philosophy.

The opening event brought together the Ambassador of Japan in the Netherlands, representatives from the local municipality and the King’s Commissioner of North-Holland, senior management from the Kubota Headquarter in Japan, European management, and key stakeholders involved in the construction of the new headquarters. The program featured speeches, a symbolic sake barrel-breaking ceremony, and a traditional Japanese taiko drum performance. The evening concluded with a dinner, providing an opportunity for guests to connect and celebrate the milestone.

The new climate neutral office building will serve as Kubota’s European headquarters and a shared office for the Kverneland Group entities Nieuw-Vennep BV and Mechatronics BV. It reflects both organizations’ focus on supporting efficient collaboration and a modern working environment.

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Video: Residue Management

Residue Management conservation practice manages the amount, orientation, and distribution of crop and other plant residue on the soil surface year-round while limiting soil-disturbing activities used to grow and harvest crops in systems where the field surface is tilled prior to planting. This video explores how Ryan McKenzie implemented this conservation practice on his farm in Samson, Alabama.

Practice benefits:

• Increases organic matter

• Improves air quality

• Decreases energy costs

• Reduces erosion

• Improves soil health

The Conservation at Work video series was created to increase producer awareness of common conservation practices and was filmed at various locations throughout the country. Because conservation plans are specific to the unique resource needs on each farm and also soil type, weather conditions, etc., these videos were designed to serve as a general guide to the benefits of soil and water conservation and landowners should contact their local USDA office for individual consultation.