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Lessiter Media Welcomes Veteran Media Sales Leader Dale Jackman

BROOKFIELD, Wis. — Lessiter Media has announced the addition of Dale Jackman as Senior Sales Representative for the company's ag division, where he will work with customers to develop integrated marketing programs across the company's industry-leading brands, digital platforms and live events.

Jackman brings more than a decade of successful B2B media sales and strategic account development experience to Lessiter Media. Throughout his career, he has helped manufacturers and industry suppliers develop customized, multi-platform marketing programs that connect with highly engaged business audiences and deliver measurable marketing results.

Most recently, Jackman served as Market Vice President for a leading B2B media company, where he led revenue strategy across multiple media brands and helped grow national accounts through integrated marketing solutions. He previously directed integrated media, marketing and sponsorship programs for one of North America's largest manufacturing trade shows. Throughout his career, Jackman has built a reputation for consultative selling, strategic account development and cultivating long-term client relationships.

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Alberta Honey: A Day at Molenkamp Honey Farms

Video: Alberta Honey: A Day at Molenkamp Honey Farms

When was the last time you read the label on your honey?

We spent a day at Molenkamp Honey Farms with Michael Molenkamp, who has been keeping bees for 17 seasons and runs three to four thousand hives. In mid-September, he was finishing treatments and getting his bees ready for winter, and he walked us through how Alberta honey gets made.

Alberta has just 150 commercial beekeepers running 300,000 colonies, and together they produce 40% of Canada’s honey. Long summer days and golden canola fields give Alberta honey a light flavour that’s hard to match anywhere else.

Molenkamp calls Alberta beekeepers some of the most resilient farmers he knows. There’s plenty of Alberta honey to go around, but a lot on our shelves isn’t from here, so his ask is simple. Give the label a second look and choose honey made by Alberta beekeepers, or buy straight from a beekeeper near you.