FarmBeats: Ag at the Speed of IT

Oct 06, 2021

By Scott Elliott

With the global population projected to reach 9.7 billion by 2050, farmers need all the help they can get to increase production, quality, and nutritional value of agricultural products. FarmBeats will help them achieve that.

“FarmBeats is a digital agriculture platform to integrate data coming from different sources at the same location,” said Steven Mirsky, research ecologist at the Agricultural Research Service’s (ARS) Sustainable Agricultural Systems Laboratory in Beltsville, Md. “It provides data management and helps build standards around Internet of Things (IoT) systems.”

IoT is a network of physical objects that contain sensors, software, and other technologies that connect and share data over the internet.

According to Mirsky, FarmBeats facilitates data management and analysis from sensing technologies deployed in farm fields. The system uses the Microsoft Azure cloud platform to gather, store, and configure data. FarmBeats also improves sparse communications in rural environments through use of television white space (TVWS) technology. TVWS refers to unused VHF (very high frequency) and UHF (ultra high frequency) television channels and can transmit about 100 times the distance of Wi-Fi.

The system is still in its early stages of development. At ARS, researchers are using it to store “phenocam” images with metadata to monitor drought stress in corn, soybeans, and cotton. Phenocam is a digital camera that captures time-lapse images of foliage to record environmental effects on plant growth and health.

“The future of agriculture involves extensive sensing technologies that provide actionable data to farmers,” Mirsky said. “FarmBeats is a resource that does this.”

Source : usda.gov

Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.