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FEMA Forms Strategic Partnership with Embo Sales Consulting

The Farm Equipment Manufacturers Association (FEMA) has announced a new partnership with Embo Sales Consulting, led by industry veteran Joe Sampson, to help strengthen member growth, communication, and collaboration across the association.

FEMA serves as the voice, advocate, and resource for more than 615 companies across the farm implement supply chain, including manufacturers, component part providers, service providers, and equipment marketers.

“Our partnership with Embo is about building momentum for our members,” said Marc Ivey, Board President of FEMA. “Joe brings decades of sales leadership and a deep understanding of what drives success in manufacturing. Together, we’re focused on helping FEMA move faster, connect better, and deliver more value to every member.”

“FEMA represents the best of what happens when manufacturers and suppliers work together,” said Joe Sampson, Founder & CEO of Embo Sales Consulting. “This partnership is about simplifying, sharpening, and amplifying what already makes FEMA special — its people, its purpose, and its ability to create real results for its members.”

The collaboration will focus on advancing FEMA’s growth initiatives and strengthening its role as the voice and hub for innovation in the farm equipment supply chain.

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