Today, the Honourable Heath MacDonald, Minister of Agriculture and Agri-Food, announced an investment of over $4 million for two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership (Sustainable CAP).
Canada Beef is receiving up to $3,741,046 over two years (2026-2028) to build a dynamic, profitable and competitive Canadian beef and veal industry by increasing awareness and demand for high-quality Canadian beef and veal among domestic and international customers.
The Canadian Cattle Association is receiving up to $300,000 over two years (2026-2028) to defend and grow market access for Canadian beef by advancing trade advocacy, strengthening key international relationships, and promoting evidence-based, trade-supportive rules.
The investments aim to grow the Canadian beef sector by increasing the visibility of Canadian products, developing opportunities in targeted markets, and diversifying exports.
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