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Grade five student first Sask Pork Whole Hog Youth Ambassador

Sask Pork launched a new agricultural education program today designed to help share the story of pork production.

The organization named 10-year-old Reise Podordeski of Marcelin the new Whole Hog Youth Ambassador.

Podordeski will be involved in the creation of a series of videos that will focus on basic consumer questions and some of the things he has learned along the way.

He will also attend various events across the province on behalf of Sask Pork.

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Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

Video: Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

At the 2025 World Pork Expo, Brian Earnest, Lead Economist for Animal Protein, spoke with Rachel Fishback about the growing opportunity for U.S. pork to reconnect with consumers.

He emphasized the need to refocus on taste, convenience, and consumer preference, noting that pork has fallen behind beef and chicken in domestic demand. With campaigns like “Taste What Pork Can Do,” the industry has a real shot at reshaping perceptions and boosting consumption at home.
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