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Helping Albertans recover from wildfires

Wildfires in May and June burned more than 1.4 million hectares and resulted in about 38,000 Albertans being evacuated from their homes. Because of the actions of thousands of firefighters from Alberta as well as from across Canada and the world, no lives were lost and most of the wildfires are now under control.

Alberta’s government has approved a $175-million Disaster Recovery Program to help Alberta communities recoup costs related to the wildfire response and recovery.


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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.