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Helping Albertans recover from wildfires

Wildfires in May and June burned more than 1.4 million hectares and resulted in about 38,000 Albertans being evacuated from their homes. Because of the actions of thousands of firefighters from Alberta as well as from across Canada and the world, no lives were lost and most of the wildfires are now under control.

Alberta’s government has approved a $175-million Disaster Recovery Program to help Alberta communities recoup costs related to the wildfire response and recovery.


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Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

Video: Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

At the 2025 World Pork Expo, Brian Earnest, Lead Economist for Animal Protein, spoke with Rachel Fishback about the growing opportunity for U.S. pork to reconnect with consumers.

He emphasized the need to refocus on taste, convenience, and consumer preference, noting that pork has fallen behind beef and chicken in domestic demand. With campaigns like “Taste What Pork Can Do,” the industry has a real shot at reshaping perceptions and boosting consumption at home.
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