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Here’s What Nebraska Cattle Producers Think About the USDA Beef Industry Plan

By Brian Beach

After receiving backlash from ranchers over a potential beef deal with Argentina, the Trump administration unveiled a plan this week to “fortify the American beef industry.”

The new policy plan, announced by Secretary of Agriculture Brooke Rollins on Wednesday, focuses on three priorities – protecting and improving the business of ranching, expanding processing, consumer transparency and market access, and building demand alongside domestic supply.

According to the USDA, the national herd is at a 75-year low, and the country has lost more than 150,000 cattle operations since 2017. At the same time, demand has grown by around 9% in the past decade, leading to record high beef prices.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.