Jacquelin Labrecque Appointed as New CEO of Ro-Main

Apr 08, 2024

Saint-Lambert-de-Lauzon: In a significant transition for Ro-Main, Jacquelin Labrecque has been appointed as the new CEO of the company, succeeding Serge Labrecque who served as CEO for 25 years. The announcement was made during a private event attended by family and staff members.

Serge Labrecque, co-founder and outgoing CEO of Ro-Main, passes on the torch to Jacquelin Labrecque, a second-generation member of the family. With 13 years of experience within the company, Jacquelin Labrecque brings a fresh and innovative perspective to the role. Having served as Chief Technology Officer (CTO) and Chief Product Officer (CPO) prior to his appointment, Jacquelin Labrecque’s strategic vision and technological expertise are poised to drive Ro-Main forward in the realm of precision livestock farming.

Under Serge Labrecque’s leadership, Ro-Main flourished into an industry leader renowned for its innovative solutions in swine and poultry farming. His decision to transition to the role of Executive Vice President coincides with the company’s 25th anniversary, marking a pivotal moment for Ro-Main as it embraces a new era of leadership and technological advancement.

Expressing confidence in Jacquelin’s capabilities, Serge Labrecque remarked, “I am proud of what we have accomplished at Ro-Main over the years. I am convinced that Jacquelin is the best person to guide the company to new heights.”

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Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard

In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.