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John Deere CEO Will Give Keynote at CES 2023

The Consumer Technology Assn. (CTA) announces the first keynote speaker for CES 2023. John Deere Chairman and CEO John May will join other John Deere executives to share how purpose-driven sustainability and advancements in technology are addressing one of the world’s greatest challenges – feeding a growing global population. This will be the first time in CES history that an agriculture technology company executive will take the main stage for a keynote at the show. John Deere first debuted at CES 2019 and has been exhibiting each year since, highlighting the importance of innovation in agriculture.

“The opportunity for technology and sustainability to positively impact the world is most present in agriculture, where farmers continue to be challenged to feed our growing population,” said John May. “John Deere is focused on developing technology with a purpose, to make our customers more efficient and sustainable. The work they do affects every single person and we’re honored to have the opportunity to help tell their story on the main stage.”

CES 2023 will take place in Las Vegas on January 5-8, 2023, with Media Days taking place January 3-4, 2023. Attendees will experience innovative technologies from global brands, hear about the future of technology from thought leaders and collaborate face-to-face with other attendees. The show will highlight how innovations in sustainability, transportation and mobility, digital health, the meta verse and more are addressing the world’s greatest challenges. Audiences will hear from industry experts during live keynotes, including leaders from John Deere. Visit CES.tech for all CES 2023 updates, registration details and the media page for all press resources.

Source : John Deere

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Today we're out in the field with our 8410 John Deere, pulling a 6630 Sunflower vertical tillage tool to prep the soil. Things started out smoothly, but it wasn't long before we ran into some trouble! First, we had sticks jamming up the rolling basket, then a big stone got stuck in the disc. But the worst was yet to come – a ball bearing failed on the rolling basket, forcing us to remove it so we could keep working. Join us for all the ups and downs of a day in the life of a farmer!