Beef made its debut on the soccer field June 28, with the Kansas Beef Council (KBC) hosting a booth for the first time at a Sporting Kansas City game that had more than 17,000 fans in attendance. Located near the entrance of the stadium, almost 75% of those fans walked past the booth, where KBC brought energy and education.
Fans had the opportunity to spin a prize wheel to win beef swag and kick a soccer ball measured by a radar gun to compete for the day’s fastest kick. While the kids played, parents also learned how beef powers athletic performance, especially for young athletes.
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