Manitoba Crop Alliance Operational As Of August 1

Aug 07, 2020

The Manitoba Crop Alliance (MCA) has announced to its membership and industry stakeholders that operations officially launched August 1, 2020.

MCA represents over 8,000 farmer members who grow and market wheat (spring & winter), barley, corn, sunflower and flax. Manitoba Crop Alliance has set goals to maintain and strengthen the mandates of the five founding organizations in areas including research and agronomy, market access and development, and communication with membership.

MCA will be holding the first delegate elections at the crop committee level this fall with the nomination period opening September 1, 2020.

“I encourage farmer members to consider running as a delegate with one of the four committees, which are wheat & barley, corn, sunflowers, and flax,” states Robert Misko, MCA’s vice-chair. “Having the crop committees within the MCA governance structure ensures crop specific focus and allows farmer members with an interest and passion for a specific crop type to be involved in the organization."

With the amalgamation process into Manitoba Crop Alliance completed, the organization says there will continue to be a transitional phase over the next few months.

MCA has received approval to assume administration of AAFC'S Advance Payments Program (APP) from Manitoba Corn Growers Association (MCGA) effective August 1, 2020. MCA will offer cash advances to eligible Manitoba farmers on over 30 crop kinds and honey with funds issued in three to five business days once the application process is complete.

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The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.