McDonald's said on Thursday it was introducing menu items priced at $3 or less and offering a $4 breakfast meal deal in the US, as restaurants aim to attract price-conscious diners worn down by economic uncertainties, reported Reuters.
The burger giant said at least 10 menu items would be available throughout the day, and it would spotlight select under-$3 items at even lower prices for a limited time, starting with the Sausage McMuffin at $1.50 and the McDouble at $2.50
Besides the new $4 breakfast meal, the company also introduced lunch and dinner deals priced between $5 and $6.
CEO Chris Kempczinski in February said there was growing evidence that the Chicago-based company's value strategy was working, with gains in visits from low-income customers.
The company last year began subsidising franchisees' "extra value" meals as costs of some commodities, such as beef, remained high, but Kempczinski had said the company would not subsidise pricing permanently.
McDonald's launched its $5 meal in June 2024 as a limited-time offer, but extended it later. It also offered a 15% discount on combo meals and introduced $5 and $8 specials last year.
The Wall Street Journal had first reported the menu introductions last month. Rivals including Burger King are also intensifying efforts with more economical menu options.
Click here to see more...