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Member profile: Flour & Flower provides an experience for the senses.

Manitoba Women in Agriculture & Food (MWAF) member, Rachel Nedelec is the owner of Flour & Flower, a Winnipeg bakery specializing in bespoke cakes, cookies and baked products that all incorporate an edible, organic flower. Flour & Flower blends baking, nature and mechanical art to create an experience that delights all the senses.

“Every one of our products is handmade, small batch, with a lot of intention behind it and each one is unique because every flower is unique,” says Rachel. “It’s offering that experience of taking a quiet moment to slow down and enjoy something that is truly unique.”

Rachel, who has made custom cookies for Gucci, the Grammy Awards gift bags and for Adam Sandler to celebrate his receiving the Mark Twain Award, never planned to start a business.

“It was a happy accident,” she says. “I have always enjoyed baking and always loved flowers and nature, and when I first started in my home back in 2019, it was all word of mouth.”

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