Nature Fresh Farms, a leading North American controlled environment agriculture (CEA) company, has announced an exclusive partnership with Revol Greens that will enable the company's entry into the rapidly growing greenhouse-grown leafy greens market. The strategic alliance positions Nature Fresh to offer both organic and conventional packaged salads, leveraging Revol Greens' specialized growing expertise and state-of-the-art facilities.
Leafy greens, particularly packaged salads, represent a large and strategically important consumer segment with significant opportunities for CEA-based differentiation.
"This partnership with Revol Greens aligns perfectly with our strategic growth plans and reinforces our commitment to advancing sustainable agriculture solutions," said Patrick Criteser, CEO at Nature Fresh Farms. "The leafy greens segment offers tremendous potential for innovation and consumer value creation through controlled environment agriculture, and we're excited to bring our proven approach to this important market category."
"Nature Fresh Farms brings exceptional brand recognition and market reach that perfectly complements Revol Greens' growing capabilities," said Dirk Aleven, president for Revol Greens. "This exclusive partnership creates a compelling value proposition for consumers seeking premium, sustainably grown leafy greens while positioning both companies for accelerated growth in the expanding CEA market."
Based in Leamington, Ontario, with facilities across North America, family-owned Nature Fresh Farms has grown from a single, 18-acre greenhouse into an international produce leader over the last 25 years. The company operates 2,500 acres of sustainable greenhouses across Canada, the U.S., and Mexico, delivering flavourful tomatoes, peppers, cucumbers and berries year-round using advanced, vertically integrated greenhouse technology.
Source : The Grower