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NMPF Leads Charge to Prioritize Dairy in 2026 USMCA Review

As preparations continue for the 2026 review of the U.S.-Mexico-Canada Agreement (USMCA), NMPF and the U.S. Dairy Export Council are advancing a coordinated strategy to ensure the agreement delivers on its promises to U.S. dairy producers.

NMPF Executive Vice President for Trade Policy and Global Affairs Shawna Morris testified before the Office of the U.S. Trade Representative at a Dec. 3 hearing, to highlight the trade pact’s importance for U.S. dairy producers and emphasize the need for the administration to address violations of USMCA dairy commitments. Morris detailed how Canada continues to manipulate dairy tariff-rate quotas and offload surplus nonfat milk solids into global markets at artificially low prices. She also pointed to Mexico’s failure to implement USMCA protections for common cheese names like “feta.”

Congress reinforced the message the same day, as a bipartisan group of 74 House members sent a letter to U.S. Trade Representative Jamieson Greer urging the administration to address unresolved dairy issues in the USMCA review. Developed with support from NMPF, USDEC, and dairy stakeholders, the letter calls out Canada’s unfair import restrictions and global dumping practices, while pressing for full implementation of Mexico’s commitments on common cheese names.

NMPF and USDEC also took their case directly to Capitol Hill. NMPF Trade Policy Director Tony Rice participated in a pair of briefings for House Ways and Means and Senate Finance Committee staff on Dec. 9 and 10 as part of the new U.S. Agriculture Coalition for USMCA. Rice emphasized the importance of targeted improvements to the agreement, noting that 44 percent of U.S. dairy exports by value went to Mexico and Canada last year.

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CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.