PREVAIL™ FARM DISINFECTANTS HAVE A NEW FORMULA AND NEW LOOK

Aug 14, 2023

Virox Technologies, a leading innovator of disinfectants for agricultural operations, is thrilled to announce exciting updates to one of its flagship product lines, Prevail™ Farm Disinfectants. Prevail now has a new look and a more powerful Accelerated Hydrogen Peroxide® (AHP®) formula for the Ready-to-Use (RTU) and Wipes product portfolio.

Accompanied by a refreshed label design, Prevail RTU and Wipes are now powered by a new, superior Accelerated Hydrogen Peroxide (AHP) formula. Prevail RTU and Wipes retain their trusted Prevail safety profile while introducing several improvements that further set them apart from the competition. Now featuring faster contact times, additional efficacy claims, and a longer shelf life, Prevail RTU and Wipes further advance the standard of disinfection in agricultural operations in Canada.

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Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard

In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.