Farms.com Home   News

Secretary Rollins Announces Growing Momentum Behind USDA’s Product of USA Label with 10 New Companies Joining Initiative

U.S. Secretary of Agriculture Brooke L. Rollins today announced that ten additional meat and poultry companies have adopted USDA’s voluntary Product of USA label, marking continued momentum behind the Administration’s efforts to help consumers easily identify products that are truly born, raised, harvested, and processed in the United States. 

Since USDA launched its nationwide awareness campaign earlier this year, more processors across the country have committed to using the Product of USA label, giving consumers greater confidence that when they purchase products bearing the claim, they are directly supporting American farmers, ranchers, processors, and rural communities.

“President Trump has made it clear that when American families buy American products, they should know exactly what they’re getting,” said Secretary Brooke Rollins. “The Product of USA label gives consumers confidence that the meat, poultry, and egg products they purchase come from animals born, raised, harvested, and processed right here in the United States. Every new company that adopts this label represents another win for America’s ranchers, processors, and rural communities. USDA will continue working every day to strengthen domestic food production and ensure American agriculture remains the strongest in the world.”

The newest companies to adopt USDA’s Product of USA label include: 

  • Harris Ranch – California 
  • One World Beef – California 
  • Upper Iowa Beef – Iowa 
  • American Foods Group (AFG) – Multiple locations 
  • Agri Beef – Idaho 
  • FPL Food – Georgia  
  • Hadrick Farms – South Dakota 
  • Fort Worth Meats – Texas 
  • Wholestone Farms – Nebraska 
  • Harrison’s Poultry – Illinois
Source : usda.gov

Trending Video

Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies