SIMPLY BETTER BRANDS CORP'S TRUBAR BRAND VOTED TOP 10 BEST PROTEIN BAR TO FUEL YOUR DAY BY DIETITIANS AT HEALTHLINE

Simply Better Brands Corp. (the "Company" or "Simply Better Brands" or "SBBC") (TSXV: SBBC) (OTCQB: PKANF) is pleased to announce its TRUBAR Brand was recognized as a top 10 protein bar to fuel your day by Healthline, one of the fastest growing health information sites with over 200 million visitors monthly. Specifically, the recognition was for TRUBAR's Smother Fudger Peanut Butter flavor in the "best soft bar" category, as selected by dietitians and testers. Key attributes included: minimal ingredients, not-too-sweet, no artificial after taste, soft, smooth, and melts in your mouth. TRUBARS strict nutritional guardrails also reflect all-natural, certified vegan and gluten-free, dairy-free, non-GMO, no sugar alcohols, and low in sugar.

Building on an earlier announcement of bar flavor expansion of "Get in my Belly, PB and Jelly" and "It's Mint to be Chip", TRUBAR now intends to commercialize a "Saltylicious Almond Love/Smother Fudger Peanut Butter", an "I scream for Orange Cream/Whipped for Key Lime", and a "Zamn Good Zesty Lemon/Whipped for Key Lime" dual packs for the Club Channel. The new fruity indulgent nutrition flavors are in response to accelerated demand by both consumers and retailers in the United States and Canadian markets. The innovation is planned to launch in Q1 2023.