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The World Organisation for Animal Health Launches its Refreshed Brand Identity; Changes Name

The global authority on animal health unveils its new narrative, identity and logo, providing more clarity to its critical mandate. From today, the Organisation previously known as the OIE is revealing a new brand image, as well as furthering the use of its full name, World Organisation for Animal Health, with the matching acronym WOAH (OMSA in French and Spanish).

Since 1924, the World Organisation for Animal Health (WOAH; founded as Office International des Épizooties) has been at the forefront of tackling animal health challenges alongside its 182 Members worldwide. The Organisation works across borders to improve animal health and welfare globally, creating a safer future with its vast expertise, particularly in setting International Standards.

As the interdependence of animal health systems with human health, livelihoods and ecosystems has never been more apparent, the rebrand comes at a crucial moment. The impacts of disease outbreaks have become more important and highly publicised. The need for international coordination and mobilisation is clear, not only to those working in the global health sector, but also increasingly to policymakers and the general public.

To continue carrying out its mandate effectively, WOAH endeavours to further increase awareness of its thematic work, expertise and unique positioning by actively advocating for global animal health and welfare issues and providing science-based solutions. Collaboration is the key to achieving these goals, which is why WOAH strives to foster solidarity among all its Members, and create substantial networks of expertise with easy access to knowledge and data.

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CEOs of the Industry: John McIntire, Partner at Pike Pig Systems

Video: CEOs of the Industry: John McIntire, Partner at Pike Pig Systems

CEOs of the Industry, Jim sits down with John McIntire, Partner at Pike Pig Systems, one of the most quietly impressive 26,000-sow operations in the U.S. John shares how he grew from operator to partner, how Pike built a people-first culture with long-tenured managers, and why they’re committed to weaning bigger, stronger pigs at 25+ days.

John breaks down how Pike stays efficient in a tough economic environment, the power of their shareholder-owned farm model, and how their work with PIC and a 240-head boar facility drives genetics and health outcomes. He also opens up about the innovations Pike adopts — and how they decide what’s truly valuable versus industry hype.

From Prop 12 and labor challenges to trade, consumer expectations, and sustainability, John chooses a hot-button issue and shares how Pike is preparing for the future. The episode closes with a rapid-fire “Fast Five” — mindset, leadership, daily habits, and three words that define Pike Pig Systems in 2025.

If you want a look inside a people-driven, purpose-driven, quietly elite pork system, this is an episode you won’t want to miss.