Toronto Maple Leafs and the Oreo Brand Announce Partnership

Sep 18, 2024

TORONTO, the Toronto Maple Leafs unveiled OREO as the team's new helmet sponsor as part of a multi-year deal. The logo integration is part of a comprehensive partnership that will see OREO and Mondelēz Canada activating digitally, within retail, in the community and in-venue with Maple Leafs fans. Players will debut the new helmet when they take the ice for the first preseason game of the 2024-25 NHL season on September 22 at 7 p.m. ET at Scotiabank Arena against the Ottawa Senators.

"As players gear up for each game and fans eagerly watch the action on the ice, we're thrilled to feature OREO on our helmets and highlight a brand that shares our commitment to pushing the creative limits of fan and consumer experiences," said Jordan Vader, Senior Vice President, Global Partnerships, MLSE. "In partnership with Mondelēz Canada, we're excited to offer fans various ways to connect with OREO and the Toronto Maple Leafs throughout the season, including social contests, city pop-ups, in-arena activities, and more."

To celebrate the first year of the new partnership, OREO and the Maple Leafs will host a special event at Maple Leaf Square prior to the preseason game on September 22 from 5 p.m. to 7 p.m. ET. Fans are invited to the free activation to participate in unique games for the chance to win Maple Leafs and OREO branded prizes, engage with exclusive photo opportunities, meet special guests and enjoy complimentary OREO cookies. Maple Leafs fans can also enter to win even more prizes in the team's app.

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