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Whole Milk Bill Poised for Senate Committee Vote

The Whole Milk for Healthy Kids Act is poised for more progress later today, with the Senate Agriculture Committee drafting its own version of the legislation, following the House of Representatives in moving forward critical legislation for dairy farmers.

The legislation sponsored in the Senate by Sens. Roger Marshall, R-KS, and Sen. Peter Welch, D-VT, has been a top NMPF priority for more than half a decade. It overwhelmingly passed the House of Representatives in 2023 but stalled in the Senate. Senate progress boosts the prospects for the legislation to become law, Welch said earlier this month in a Dairy Defined podcast.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.