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2026 Strawberry Growers Overcame Challenges to Provide Good-Quality

2026 Strawberry Growers Overcame Challenges to Provide Good-Quality
Jul 21, 2026
By Farms.com

Ontario strawberry growers navigate 2026 weather challenges as fresh local berries arrive at markets across the province

Ontario Strawberry Season Continues Through July 

The 2026 strawberry growing season presented several challenges for Ontario strawberry growers. A colder-than-normal spring delayed crop development in many parts of Ontario, pushing the start of the harvest season later than usual. Industry reports indicated that the season began roughly 10-days behind normal in some areas due to cool temperatures during early crop development.  

While many June-bearing strawberry varieties begin harvesting in June a little later than normal as noted above, strawberries continue to be widely available throughout July from both traditional fields and day-neutral production systems. 

Strawberries production is concentrated in several Niagara, Norfolk County, Durham Region, Simcoe County, Wellington County, Oxford County, and Eastern Ontario. 

Ontario overall fruit industry is larger than Quebec, but Quebec dominates Canadian strawberry production, producing well over half of Canada's field-grown strawberries in recent years. 

According to Statistics Canada, Quebec is the country's leading strawberry-producing province. In 2021, Quebec produced 13,419 tonnes of strawberries—more than double Ontario's production of 5,564 tonnes. Quebec also had the largest strawberry-growing area, with 5,281 acres devoted to strawberry production.  

More recently, Statistics Canada reported that Quebec set a record 19,685 tonnes of strawberries in 2025. Quebec has led all provinces in strawberry production every year since 1996, except for 1999. 

The 2026 Ontario growing season presented several challenges for strawberry growers. A colder-than-normal spring delayed crop development in many parts of Ontario, pushing the start of the harvest season later than usual. Industry reports indicated that the season began roughly 10 days behind normal in some areas due to cool temperatures during early crop development. 

In addition to cooler weather, some growers experienced excessive spring moisture that complicated field preparation and planting activities. As the season progressed, warmer temperatures helped plants recover, allowing fields to develop normally and support expectations for a consistent harvest. 

For strawberry growers, weather remains one of the most important factors affecting production. Late frosts, excessive rainfall, heat waves, and drought conditions all influence berry size, yield, and fruit quality. Many commercial farms use irrigation systems and frost-protection strategies to reduce weather-related risks and maintain crop quality. 

Strawberry season also drives significant agritourism activity across Ontario. U-pick farms attract families and visitors looking to experience agriculture firsthand while purchasing fresh fruit directly from growers. 

Ontario strawberry growers continue to adopt new production methods to improve efficiency and extend the harvest season. Day-neutral varieties protected growing systems, improved irrigation practices, and ongoing research into pest and disease management are helping farmers increase productivity and maintain fruit quality. 

As fresh berries continue arriving at markets throughout July, Ontario strawberry growers remain optimistic about consumer demand. Despite weather-related delays earlier in the season, growing conditions improved as summer progressed, supporting good-quality fruit across many production regions. 

Photo Credit: pexels-pixabay


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From Students to Solutions | On The Brink: Season 2, Episode 14

Video: From Students to Solutions | On The Brink: Season 2, Episode 14

Ask Canada’s most decorated soybean breeder his favourite part of the job and he doesn’t name a single variety. He names the students.

Istvan Rajcan is a professor of soybean breeding and genetics in the Department of Plant Agriculture at the University of Guelph, where he has run the soybean breeding program for 28 and a half years. In that time he has developed 87 soybean cultivars, published 140 refereed papers and trained 51 graduate students. In 2025 he received the Public Sector Impact Award from the National Association for Plant Breeding.

He is also worried. In this episode he says Canada is at a crossroads, pointing to recent government cuts to plant breeding programs and to the facilities that support them. His prescription is structural. "Plant breeding funding formula has to be a long-term one," he says.

The formula he is defending is the public-private matching arrangement his program runs on. Private seed companies fund the work, provincial or federal money matches it, and the combined pool stretches each dollar further than either source could alone. At the National Association for Plant Breeding annual meeting in June, he says American public breeders were often surprised at how well that collaboration works in Canada.

He also describes how the people entering plant breeding have changed. His early graduate students came mostly from farms. More recently they include, in his words, "city kids who just became excited about genetics."

Topics covered:

Why public-private plant breeding funding in Canada needs a long-term

commitment rather than a larger one

How matching private seed company investment with provincial and federal

dollars multiplies research capacity

How the graduate student pipeline into plant breeding has shifted from

farm kids to city kids