MASC supports market development for crops
The Marketing Assistance for Specialty Crops (MASC) program is currently open for applications, offering critical financial support to specialty crop producers across the United States. This initiative helps address the high costs of marketing crops that require special handling due to their perishability and sensitivity.
Specialty crops eligible under MASC include a wide range of products from fruits and vegetables to tree nuts, herbs, and nursery crops. Producers must demonstrate that a substantial portion of their income is derived from specialty crops and adhere to conservation compliance provisions.
MASC funding can be used for a variety of marketing needs including advanced packaging, specialized transportation, and quick market delivery to maintain product integrity. This support is crucial for small to medium-sized enterprises facing the steep costs of bringing their perishable goods to consumers efficiently.
For detailed eligibility criteria and application guidelines, interested parties are encouraged to visit the USDA's official marketing service page.
This program is instrumental in helping producers maximize their market potential while ensuring the sustainability of their operations in a competitive marketplace.