JLG returns to agriculture with machines built for farm needs and comfort
JLG Industries is well known for its mobile elevating work platforms and lifting machines. However, few people know that the company’s story began on a farm. Long before JLG became a global equipment leader, its founder John L. Grove built wagons for local farmers in rural Pennsylvania.
Grove grew up on a farm and understood the daily challenges faced by farmers. After World War II, he and his brother began building rubber-tired wagons that farmers could depend on. As demand grew, Grove created a hydraulic crane to lift heavy steel parts. This invention led to the development of lifting technology that later formed JLG Industries in 1969.
Although JLG became famous in construction and access equipment, its connection to agriculture never faded. Over the years, farmers began using industrial telehandlers for farm work. However, these machines were not designed for barn aisles, feed yards, uneven ground or long operating hours.
“We knew there was a gap in the market,” said Bob Nelson, Vice President and General Manager, JLG Agriculture. “Farmers were making do with what they had, but they needed equipment that was built for them — not adapted from another industry.”
These machines offer improved maneuverability in tight farm spaces, higher power and torque to lift heavy hay bales and feed, and comfortable operator stations to reduce fatigue. They also support a wide range of attachments, allowing farmers to use one machine for many tasks throughout the year.
JLG also built a strong dealer network dedicated to agriculture. Dealers provide training, financing, service and parts support, helping farmers stay productive during busy seasons.
“Our dealer partnerships are key,” said Nelson. “It’s not just about the machine — it’s about the relationship. Farmers need to know we’ll be there when they need us.”
By returning to its agricultural roots, JLG continues its mission of delivering customer-inspired solutions. Its agriculture telehandlers help farmers save time, reduce labor needs and complete work safely. Today, JLG once again stands as a trusted partner for modern farming across North America.
Photo Credit: istock-arthon-meekodong