John Deere partners with 360 Yield Center

Jun 09, 2016

Dealers will sell and support nutrient application products

By Diego Flammini
Assistant Editor, North American Content
Farms.com

John Deere has entered an agreement with 360 Yield Center that will see machinery dealers sell and support 360 Y-DROP and 360 UNDERCOVER application products in the United States and Canada.

With Deere’s March 2016 acquisition of Hagie Manufacturing and agreement to sell high-clearance sprayers, the new relationship with 360 Yield Center could bring more alignment and innovative technology to the lineup.

John Deere

“This innovative application technology from 360 Yield Center helps to improve timing and placement of nutrients with John Deere and Hagie application equipment, including self-propelled sprayers and toolbars,” John May, president, agricultural solutions and chief information officer, John Deere, said in a release. “John Deere dealers will be able to provide sales and service support for these application products to help producers apply in-season nitrogen and plant health products where and when it’s needed.”

360 Y-DROP can give farmers a wider window of application and more control over where and when applying nitrogen and other nutrients to crops. Farmers could apply full-season nitrogen – even up to tassel – with precision placement and variable rate application.

360 UNDERCOVER can allow farmers to protect crops from late-season diseases and insects. It uses multidirectional spray nozzles and can be situated under the canopy so they can target nutrients and pesticides directly where they’re needed.

“Demand for the 360 Yield Center nitrogen utilization products is tremendous. That’s why we are pleased with this allied distribution agreement with Deere,” said Gregg Sauder, president, 360 Yield Center.

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