John Deere partners with 360 Yield Center

Jun 09, 2016

Dealers will sell and support nutrient application products

By Diego Flammini
Assistant Editor, North American Content
Farms.com

John Deere has entered an agreement with 360 Yield Center that will see machinery dealers sell and support 360 Y-DROP and 360 UNDERCOVER application products in the United States and Canada.

With Deere’s March 2016 acquisition of Hagie Manufacturing and agreement to sell high-clearance sprayers, the new relationship with 360 Yield Center could bring more alignment and innovative technology to the lineup.

John Deere

“This innovative application technology from 360 Yield Center helps to improve timing and placement of nutrients with John Deere and Hagie application equipment, including self-propelled sprayers and toolbars,” John May, president, agricultural solutions and chief information officer, John Deere, said in a release. “John Deere dealers will be able to provide sales and service support for these application products to help producers apply in-season nitrogen and plant health products where and when it’s needed.”

360 Y-DROP can give farmers a wider window of application and more control over where and when applying nitrogen and other nutrients to crops. Farmers could apply full-season nitrogen – even up to tassel – with precision placement and variable rate application.

360 UNDERCOVER can allow farmers to protect crops from late-season diseases and insects. It uses multidirectional spray nozzles and can be situated under the canopy so they can target nutrients and pesticides directly where they’re needed.

“Demand for the 360 Yield Center nitrogen utilization products is tremendous. That’s why we are pleased with this allied distribution agreement with Deere,” said Gregg Sauder, president, 360 Yield Center.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.