New HORSCH dealer in Saskatchewan

Oct 23, 2024
By Andrew Joseph
Assistant Editor, North American Content, Farms.com

The partnership will allow Saskatchewan farmers more access to more global ag machinery brands.

HORSCH Canada Inc.—headquartered in Montréal—has announced it has partnered with Canada West Harvest Centre (CAWHC) to better-provide the Saskatchewan farming community with ag equipment.

Since 2001, HORSCH has been offering globally tested machines customized for the North American market or machines developed in the US, providing agricultural equipment featuring new features and innovations.

The new partnership is, according to HORSCH, well-timed after it has recently made major investments in Canadian operations and staff in 2024.

HORSCH and CAWHC are finishing the planning of a meticulously executed launch, focusing on employee engagement and training. Both teams are young in the marketplace and wish to focus on a state-of-the-art customer experience from the first moment of contact, via sales, after-sales, and parts supply.

Mike Malmgren, the General Manager of CAWHC, has had the opportunity to visit a few of HORSCH’s production facilities in Germany and meet with the HORSCH family to understand the company’s values and discover the reasons for its rapid growth and success.

Malmgren noted: “We needed a strong second supplier that our employees can love as much as we love the CLAAS brand.”

The partnership will allow for more HORSCH products to be available for Saskatchewan farmers, solidifying a regional strategy in the province where the company is already distributed by CLAAS dealers Ag-Authority and Tingley’s Harvest Center in their respective CLAAS combine territories.

Laurent Letzter, the Managing Director of HORSCH Canada, said: “It was part of the roadmap to have strong representation in the important market of Saskatchewan, and we didn’t wait for this to happen to invest in a 10,000-square-foot warehouse and build a strong parts and service team for Canada based in Saskatoon.

“This partnership will continue our tremendous growth and make us ready for continued success in Canada.”

For more information on HORSCH Canada, visit www.horsch.com.

To learn more about Canada West Harvest Centre, see: www.cawhc.com.

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