Ontario Corn Fed Beef Tour Kicks off Today at Local Grocery Stores

Jun 29, 2012

Ontario Corn Fed Beef Tour Kicks off Today at Local Grocery Stores

The Ontario Cattle Feeders Association Serving Free Beef Sandwiches

The Ontario Cattle Feeders Association is on the road today promoting the Ontario Corn Fed Beef program touring the province with stops at grocery stores in Mitchell and Exeter serving up free beef sandwiches. The tour started last year, and since then the program has become more popular among consumers. The participating grocery store chain - Loblaws has added 46 more stores this past year bringing up the total number of affiliated stores to over 200. The program has 500 beef farmers involved with more producers expected to join to meet the high demand.

Loblaw’s promotion of the Ontario Corn Fed Beef program signals their “Canadian First” commitment on putting a high priority on local food for their customers. This is good for Ontario beef producers since Loblaws is the largest grocery store retailer in the country with the capacity to reach a significant amount of consumers nationwide.

"The beef products from the Ontario Corn Fed Beef Program are well-suited to meet the growing demand for local food," says Ron Bennett, Bennett Farms, Gorrie Ontario. "The protocols are in place for this branded product to keep its consistency and high quality. To me this is a natural fit for the consumer. And since the product is Ontario grown, we know that good Ontario farmers are producing a good Ontario product."

With more tour stops to come in the upcoming weeks, don’t forget to look for the Ontario Corn Fed Beef Program to come to a grocery store near you! Until then, when purchasing beef at the grocery store make a conscious choice to choose the Ontario Corn Fed Beef label - to eat healthy and support local farmers and the economy.

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