Organic industry would decide where dollars get spent
By Diego Flammini, Farms.com
The U.S. Department of Agriculture (USDA) introduced a proposal that, if passed, would further exempt organic farmers and handlers from paying into federal research and promotion programs, also known as check-off programs.
As it stands, organic farmers, handlers, marketers, and importers are exempt from paying into the 100% organic program. If the proposal passes, it would extend to the “primary organic” label; products that are 95% organic.
“The OTA (Organic Trade Association) has worked very hard to get this exemption on the books, and we are optimistic that this important regulation will now soon take effect," said Laura Batcha, CEO and Executive Director of OTA. “The organic sector is a fast-growing, distinct industry with its own unique demands for research and promotion. We're pleased USDA is moving swiftly to allow the industry to use its money to grow and develop its own sector."
Check-off programs are funded by the producers of the specific product. Notable popular ones to date are the iconic “Got Milk?” ads that feature celebrities and athletes sporting stylish milk moustaches.
Regardless that more than 80% of American families buy organic products and sales skyrocketed to $35 billion in 2013, there is room to do more.
“There is still much that needs to be done in the way of educating consumers about organic, devoting more research dollars to organic agriculture, and helping farmers to convert to organic,” Batcha said. “Giving the industry more ability to invest in its future is very significant."
The USDA published the proposed changes and there’s now a 30-day public comment period.