Organic Trade Association supports proposal to expand check-off program expansion

Dec 16, 2014

Organic industry would decide where dollars get spent

By Diego Flammini, Farms.com

The U.S. Department of Agriculture (USDA) introduced a proposal that, if passed, would further exempt organic farmers and handlers from paying into federal research and promotion programs, also known as check-off programs.

As it stands, organic farmers, handlers, marketers, and importers are exempt from paying into the 100% organic program. If the proposal passes, it would extend to the “primary organic” label; products that are 95% organic.

“The OTA (Organic Trade Association) has worked very hard to get this exemption on the books, and we are optimistic that this important regulation will now soon take effect," said Laura Batcha, CEO and Executive Director of OTA. “The organic sector is a fast-growing, distinct industry with its own unique demands for research and promotion. We're pleased USDA is moving swiftly to allow the industry to use its money to grow and develop its own sector."

Check-off programs are funded by the producers of the specific product. Notable popular ones to date are the iconic “Got Milk?” ads that feature celebrities and athletes sporting stylish milk moustaches.

Regardless that more than 80% of American families buy organic products and sales skyrocketed to $35 billion in 2013, there is room to do more.

“There is still much that needs to be done in the way of educating consumers about organic, devoting more research dollars to organic agriculture, and helping farmers to convert to organic,” Batcha said. “Giving the industry more ability to invest in its future is very significant."

The USDA published the proposed changes and there’s now a 30-day public comment period.

Video: What Does 20 MILLION Hogs a Year Look Like?

?? The Multi-Plant System Processing 20 Million Hogs Annually in the Midwest JBS USA operates multiple large-scale pork processing facilities across the Midwest, including major plants in Iowa, Minnesota, and Indiana. Combined, these facilities have the capacity to process approximately 20 million hogs annually.

Each plant operates high-speed automated slaughter systems capable of processing up to 20,000 head per day, followed by fabrication lines that break carcasses into primals, sub-primals, and case-ready retail products.

Hog procurement is coordinated through electronic marketing platforms that connect regional contract finishing operations and independent producers to plant demand schedules. This digital procurement system allows for steady supply flow and scheduling efficiency across multiple facilities.

Processing plants incorporate comprehensive food safety systems, including pathogen intervention technologies, rapid chilling processes, and integrated cold-chain management. USDA inspection is embedded throughout the harvest and fabrication stages to ensure regulatory compliance and product integrity. Finished pork products — from bulk primals to retail-ready packaged cuts — are distributed through coordinated logistics networks serving domestic and export markets.