Ritchie Bros. introduces free monthly reports

Apr 17, 2020

The reports provide customers with market trends and other information

By Diego Flammini
Staff Writer
Farms.com

An ag and heavy equipment auction company is providing farmers and customers with valuable industry insight through a monthly report.

Ritchie Bros. released its first Used Equipment Market Trends Summary in April.

The free monthly report allows farmers, investors and analysts to view global pricing trends for heavy equipment, transport tucks, vocational trucks, lifting equipment and buyer demand by geographic region.

The company’s full Market Trends module, which is part of its overall Asset Solutions platform, is available for purchase.

That report includes data like real-time results from recent auctions, details on equipment performances based on make and model, and comparisons of similar pieces of machinery.

These datasets provide multiple benefits to users, said Ken Calhoon, vice president of data analytics with Ritchie Bros.

“Mix-adjusted price indexes give a sense of the overall effects of supply and demand on asset prices,” he told Farms.com. “For both sellers and buyers, understanding where we are in the pricing cycle and what it has looked like historically are very important in asset sale and purchase decision-making.”

The tool comes at a unique time in the ag sector.

With the COVID-19 pandemic effecting multiple segments of the industry, knowing how machinery is selling is important, Calhoon said.

“This sort of tool is especially important during this unprecedented time,” he said. “We are in uncharted territories right now and fast, accurate insights backed by a large number of Ritchie Bros transactions are vital to good decision making.”

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.