Busch Beer’s Corn Cans are back
By Diego Flammini
A beer company is bringing back a campaign to support the U.S. ag sector.
Busch Beer has relaunched its Corn Cans campaign from 2019.
“The consumer response was incredible, so we knew we needed to bring the cans back,” Daniel Blake, group vice president of Budweiser and value brands, told Farms.com in an email.
That year, Busch celebrated Farm Rescue’s expansion into Kansas by releasing limited edition cans with a corn design.
Launched in 2005, Farm Rescue provides planting, haying, harvesting and livestock feeding assistance to a farm families that have experienced major injury, illness or natural disasters.
To date, Farm Rescue has helped more than 700 American farm families.
Since the partnership began two years ago, Busch has delivered over $750,000 in donations to the charity.
“The Busch brand has been a proud partner of Farm Rescue since 2019, and we have a longstanding commitment to the non-profit, and their overarching goals to help our nation’s farmers,” Blake said.
Like the 2019 campaign, Busch will donate proceeds from each Corn Can to Farm Rescue, up to $100,000.
New for the 2021 is how Busch will be spending some of its advertising dollars.
Whereas in 2019 the advertising budget focused on commercial billboards, this year Busch will put up signage on farms across America.
Farmers are encouraged to share if they have a good spot for Busch to place a #ForTheFarmers ad. If they are selected, Busch will pay that person $5,000 to display the ad.
“We recognize the role we can play in helping these farms, and by directing our resources into the farming community, we’re able to benefit farmers by increasing awareness and funds for these farms,” Blake said.